Module 1: Strategic Positioning
This first module introduces students to the concepts of strategy and strategic management. It then discusses in some detail the topic of strategic positioning – the first of three major components in the process of managing strategically. The discussion identifies tools that enable students to analyse an organisation’s external environment to determine its opportunities and threats; and its internal environment to appreciate its strengths and weaknesses. In the process, students will learn how to make sense of an uncertain and increasingly complex world and the likely impact on their organisation. Further, they will seek to understand their organisation’s strategic capability and how this underpins the organisation’s competitive advantage. Finally, students will gain an appreciation of how expectations ‘shape’ organisational purposes; particularly as it refers to corporate governance, stakeholder influences, ethical issues and cultural considerations. On the basis of this knowledge, students should be able to determine the organisation’s strategic position [USQ 2009]. The topics covered in this module is illustrated in the mindmap below.
Module 1 Mindmap
Module 1 Lecture Slides
Module 1 Supplement Slides
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